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Potato-Friendly Salad Bars Feature Potatoes as Main Entree
Farm of the Future
The United States Potato Board initiative to get potato-friendly salad bars into school cafeterias has many elements to the program.
Introducing New Potatoes Raise The Bar Website
Farm of the Future
An important element of the potato-friendly salad bar initiative is providing resources for school nutritionists in addition to recipes.
Marketing U.S. Fresh Potatoes in Hong Kong
Farm of the Future
Recently, the USPB held an event at a very trendy restaurant, C-O-W Dining for members of the media that hit on the healthy role U.S. potatoes can play in the Hong Kong local cuisine.
More About Potatoes Raise the Bar School Nutrition Program
Farm of the Future
The United States Potato Board has officially launched its new and exciting campaign Potatoes Raise the Bar school nutrition program that aims to increase the number of healthy potato options on K through 12 school menus across the country.
Potatoes Raise the Bar School Nutrition Program is Launched
Farm of the Future
School Nutrition Association, a national organization that supports the school system's school nutrition professionals, just held its annual Nutrition Conference where more than 2,000 people attended.
Potatoes Raise the Bar School Nutrition Program is Launched
Farm of the Future
School Nutrition Association, a national organization that supports the school system's school nutrition professionals, just held its annual Nutrition Conference where more than 2,000 people attended.
Potatoes Raise The Bar
Farm of the Future
One important aspect of the Potato-Friendly Salad Bar Challenge's success is ensuring that the school nutrition and food service marketing program has plenty of new recipes, resources and toolkits to assist School Food Service Directors in using more potatoes in the schools.
Potato Lovers' Club
Farm of the Future
Have you visited potatogoodness.com lately? it is the consumer side of the United States Potato Board website. One icon on the home page is for the Potato Lovers Club — which consists of a group of diverse food bloggers from around the web, all with one common theme: they love potatoes!
Unveiling the 2015 Fresh Editorial Campaign
Farm of the Future
The United States Potato Board launched its 2015 "Fresh Editorial" adverting and media plan late last fall. The new campaign's focus is to update the potato's image by celebrating what people love most about them.
USPB Brings #TopTater Recipe Winner to World Food Championships
Farm of the Future
In several weeks, the global super bowl of live food competition — the World Food Championships — is happening in Las Vegas and the United States Potato Board will be there cheering on the winner of their Facebook #TopTater Recipe Contest, Kelly White.
USPB #TopTater Contest
Farm of the Future
The United States Potato Board recently launched the new #TopTater social media hashtag campaign and offers an opportunity for three lucky potato industry members to win their way to Las Vegas this November.
Potato Goodness Website Success
Farm of the Future
The United States Potato Board's consumer website, PotatoGoodness.com provides all things potato to consumers — nutritional information and recipes as well as describing the different varieties of potatoes.
Winner of Guilt-Free Potato Goodness Recipe Contest Announced
Farm of the Future
The United States Potato Board's Facebook page held a Guilt-Free Potato Goodness recipe contest and invited potato fans to submit either original mouth-watering and guilt-free potato recipes.
USPB's Marketing and Advertising Integrated and Focused
Farm of the Future
Integrating their domestic marketing and advertising, allows the United States Potato Board to maximize their consistent message of U.S. potatoes being a nutritious and convenient part of mealtime.
Spring Ahead Season for USPB's Marketing and Advertising
Farm of the Future
Regardless of weather outside cooperating or not — it is indeed springtime. The United States Potato Board has integrated all of their current domestic marketing — their social media, advertising and public relations all under the theme of Spring Ahead.
USPB Promotes New Potato Dishes Through Instructional Videos
Farm of the Future
The United States Potato Board is always looking for new ways and new methods to get out recipes for new potato entrees, especially for the food service industry.
USPB's Face Book Page Turns to Nurturing Season
Farm of the Future
With the new year, comes resolutions and goals as well as a bit of a slow down following the busy holiday season and the United States Potato Board's Facebook page theme represents that shift.
Ninth Annual Culinary Institute of America's Menu Innovation with Potatoes Seminar
Farm of the Future
Bringing culinary experts from around the country and providing them with inspiration and innovation to create new potato menu items was the focus of the ninth annual Culinary Institute of America's Menu Innovation with Potatoes Seminar.
Hungry Girl Partnership with USPB Raises Potato Awareness
Farm of the Future
This summer the United States Potato Board announced their new partnership with Hungry Girl for their consumer communication program.