USPB's Marketing and Advertising Integrated and Focused

Integrating their domestic marketing and advertising, allows the United States Potato Board to maximize their consistent message of U.S. potatoes being a nutritious and convenient part of mealtime. The Spring Forward campaign has included new fresh and flavorful spring-themed recipes on Facebook, print advertising in several women’s magazines, as well as a new venue specifically targeting Millennials.Meredith Myers, USPB Public Relations Manager, says that recent research on the Millennial demographic showed that one new method of reaching this age group that USPB is now utilizing is video. She continuesMyers: “We’re placing these ads on these videos — they are just short 10 second videos. But we are seeing because of traffic on to potatogoodness.com, we are seeing this jump in visitors — visitors that haven’t seen our site before. What is telling about this is as we go into video advertising, we’re proving out that it is working. In fact as we’ve seen from the research we just did, video is an important venue for them. Smart advertising with these videos works.”