Bluewhite Partners With CNH Industrial To Deliver Autonomy to Farmers
Tim Hammerich
News Reporter
Bluewhite, a global leader in autonomous farming solutions, has just announced a strategic partnership with CNH Industrial, beginning with equipping and launching New Holland tractors with autonomous technology as early as this summer. Bluewhite CEO Ben Alfi says this is a win for farmers and CNH dealers.
Alfi… “We're trying to create first of all a win to the growers. Meaning addressing to their need and applying autonomous capabilities as soon as practical. And second is a win to the dealerships. And CNH has an amazing dealership network. And the idea is to transform dealerships to technological sellers, suppliers service. Just as an example, we're sending like an IKEA box of our kit to a dealership and they take a normal tractor at 7:00 AM and they transform it to a fully autonomous vehicle at three in the afternoon. So one day, and you transform a vehicle from normal to autonomous.”
Longer term, Alfi says this partnership will enable autonomous capabilities on CNH equipment to come equipped straight from the factory.