USDA Launches Ranchers First Initiative

The USDA is rolling out a broad package of programs aimed at rebuilding America’s beef herd and strengthening the nation’s cattle industry. Ag Secretary Brooke Rollins says the Ranchers First Initiative will support producers through several new and expanded programs. A new Beef Retention and National Development, or BRAND, endorsement would allow ranchers to insure the economic value of keeping heifers as breeding stock for up to two years. USDA also plans to let ranchers use Emergency Conservation Program funds on Grassland Conservation Reserve Program acres following wildfires and other disasters. The department is expanding support for small and regional beef processors through guaranteed loans and a new processor continuity effort. USDA also plans to prioritize American beef in federal purchasing and expand assistance for beginning and veteran farmers and ranchers. Rollins says the initiative builds on USDA’s ongoing efforts to rebuild the “Great American Beef Herd.”

Source: USDA