Pork Consumers
From the Ag Information Network, I’m Bob Larson. Research shows pork consumption is declining and is at risk of becoming a protein of the past.
National Pork Board senior vice president, David Newman says the pork industry needs to unite around a common goal of making pork relevant to younger consumers …
NEWMAN … “The baby boomer generation has carried fresh pork for decades, and as we're starting to see a generational shift into consumers who have the purchasing power and have the opportunity to buy more of our product, that is Gen Z's and millennials. They don't buy pork at the same rate, and they don't buy it, nor do they use it in the same ways that the generations before them did. This is about understanding, again, who they are, where they are, and what matters to them. And what matters to them is things around taste and flavor, balance, and convenience.”
Newman offers one example of convenience they’ve learned from the research …
NEWMAN … “The use of an air fryer, which may sound so simple. Our research indicates today that there are more air fryers in homes in America than there are coffee makers. Making items that fit into an air fryer and fit into the lifestyle and the recipes that we use, those are just very simple but very important examples of how this information ties into the actual increase in both volume and value of U.S. pork.”
Newman says it’s important farmers know how impactful their checkoff dollars are to the future of the pork industry.
