Inside a California Avocado and Feeding the Economy Report
From the Ag Information Network, I’m Bob Larson with your Agribusiness Update.
**California avocado growers will soon take center stage in the California Avocado Commission’s “Voice of the Grower” consumer marketing ads, that follows the award-winning “What’s Inside a California Avocado” campaign.
www.morningagclips.com reports, by integrating the voices and personal experiences of growers into the narratives established in the 2025 campaign, the Commission will deepen consumers’ desire for premium California avocados and reinforce what makes them special, the growers.
www.morningagclips.com/california-avocado-commission-kicks-off-2026-advertising/
**The Feeding the Economy report provides a yearly look at the full economic footprint of U.S. food and agriculture.
Among the biggest takeaways is food and agriculture support $10.4 Trillion in total economic output, about 20% of ALL economic activity.
The sector supports nearly 29 million jobs, roughly 30% of all U.S. employment, even though on-farm jobs account for less than 2%.
Food and ag generate over $1.3 Trillion in TAX revenue.
**A letter signed by over 20 agricultural and biofuel groups was sent to government officials asking for reasonable guidelines allowing farmers to benefit from the 45Z tax credit.
The credit is intended to facilitate the sale of ethanol and other biofuels in the AVIATION sector.
The letter says, tax incentives like the 45Z are essential to secure long-term demand for liquid fuels made from American-grown feedstock.
