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Pear Consumption Boost
Fruit Grower Report
According to Pear Bureau Northwest’s president and CEO, CarrieAnn Arias, is part of a new campaign to help consumers understand that pears can be part of your healthier diet …
Blemishes Are Beautiful on Pears
Fruit Grower Report
Pear Bureau Northwest President, CarrieAnn Arias says nutrition is definitely a big part of their new campaign, but the other piece is about how pears look and normalizing the appearance of a pear.
She Farms, She Leads
California Ag Today
A 2026 campaign spotlights women transforming California’s agricultural industry.
Hello, Cotton. Goodbye, Microplastics.
California Ag Today
A national campaign is encouraging consumers to choose natural cotton over synthetic fabrics.
Plant Not Plastic
Southeast Regional Ag News
A national campaign helping consumers understand what their clothing is made of and why it matters.
Traps of Rotting Flesh, a Screwworm Defense
California Ag Today
UC Riverside researchers are deploying traps and outreach efforts to detect the flesh-eating screwworm fly before it reaches California.
Animal Advocates
Washington State Farm Bureau Report
A new report from the Animal Agriculture Alliance shows so-called animal activist groups raise quite a bit of money for their anti-meat activities each year.
Animal Ag Alliance and Advocates
Washington State Farm Bureau Report
A new report from the Animal Agriculture Alliance shows so-called animal activist groups raise quite a bit of money for their anti-meat activities each year.
Cotton’s Natural Edge: NCC Launches Plant Not Plastic Campaign
California Ag Today
A new initiative highlights cotton as a powerful, natural alternative to synthetics driving microplastic pollution.
It’s Not Nuts. It’s Peanuts.
Southeast Regional Ag News
A new campaign aims to strengthen consumer awareness and demand for peanuts with fresh messaging and a unified industry push.
Plant Not Plastic: Cotton at the Heart of the Microplastic Solution
Southeast Regional Ag News
NCC’s new campaign highlights cotton’s natural advantage while empowering consumers to cut plastic pollution and support America’s growers.
You're Invited: Peanut Industry Set for Major Brand Reveal This Week
Southeast Regional Ag News
National Peanut Board to unveil new logo, tagline, and campaign during livestream and virtual marketing summit.
June WASDE Report and USDA Invests in Screwworm Protection
The Agribusiness Update
The latest World Ag Supply and Demand Estimates report for June says the 2025-26 U.S. corn outlook didn’t change much from last month, and food insecurity affects 47 million people in America, with a disproportionate impact in rural areas.
Oriental Fruit Fly Quarantine Lifted in Orange County
California Ag Today
CDFA credits community cooperation for successful eradication, but warns that vigilance against invasive pests must continue.
Peanut Board Tackles Allergy Awareness with Compassion and Clarity
Southeast Regional Ag News
The National Peanut Board’s new video series aims to simplify peanut allergy education and support families with clear, science-based guidance. The campaign brings empathy into the conversation while protecting the future of the industry.
I Farm I Vote Campaign and Corn Growers Question MAHA Report
The Agribusiness Update
Georgia Farm Bureau’s “I Farm. I Vote.” campaign encouraging members to get out and vote in the 2025 Public Service Commission elections, and National Corn Growers Association questions the Making America Healthy Again Committee, or MAHA report.
Agave Right Crop for California and Food Price Fix Campaign Targets Prop 12
The Agribusiness Update
As California farmers look for drought-tolerant crops, production of agave, the key ingredient in tequila is catching on, and the Center for Environment and Welfare launched a new educational campaign to stop the far-reaching consequences of California’s Proposition 12.
Buy American Cotton Bill and Food Price Fix Campaign Targets Prop 12
The Agribusiness Update
The National Cotton Council strongly supports the Buying American Cotton Act, and the Center for Environment and Welfare launched a new educational campaign to stop the far-reaching consequences of California’s Proposition 12.
Big Red Cherry Campaign Pt 2
Fruit Grower Report
Keep your eyes peeled and, in a week or so, you should start seeing some the campaign to promote our excellent Northwest Cherries that will be in the grocery stores very soon.