The voluntary product of USA label standard for meat, poultry and egg products has been in effect since January 1st. Speaker 2: Born, raised, harvested and processed here in this country, which is a change. It all has to happen in this country and that's what the label is all about. No shortcuts, no exceptions and no confusion. Speaker 1: But on Tuesday, National Agriculture Day Agriculture Secretary Brooke Rollins made this announcement at USDA headquarters with assistance from this video presentation. Speaker 3: Product of USA. Speaker 2: We are thrilled to announce a new public awareness campaign that is sure to go viral, entirely focused on supporting American meat, poultry and egg products that truly are a product of the USA. Speaker 1: More information about product of USA labeling, including enforcement and promotion of such, is available online at WW dot product of USA. All one word.gov.