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Could Father’s Day Become U.S. Beef Day in Japan?
Southeast Regional Ag News
USMEF promotion encourages consumers to celebrate Dad with American beef.
USMEF Looks to Make U.S. Beef a Father's Day Tradition in Japan
California Ag Today
Creative holiday campaign aims to boost demand for U.S. beef exports
Blemishes Are Beautiful in Pears
Fruit Grower Report
Pears are delicious and can be a healthy part of a diet, but getting consumers on board can be a challenge.
Emerging Farmers
Idaho Ag Today
Taproots Farm Hub hosted its Emerging Farmers Field Day in the Dry Creek Valley north of Boise.
Early Harvest, Bigger Opportunity for Grapes
California Ag Today
Growers and retailers look to capitalize on extended availability this season.
Product of USA
Idaho Ag Today
The voluntary product of USA label standard for meat, poultry and egg products has been in effect since January 1st.
Inside a California Avocado and Feeding the Economy Report
The Agribusiness Update
California avocado growers will soon take center stage in the California Avocado Commission’s “What’s Inside a California Avocado” ad campaign, and Feeding the Economy report provides a yearly look at the full economic footprint of U.S. food and agriculture.
USDA Launches Campaign on Updated “Product of USA” Label
California Ag Today
The agency says the change is intended to improve transparency and support domestic producers.
Montana State Bird Flu Research and Senate Farm Bill Soon
The Agribusiness Update
A team of Montana State University microbiologists will spend the next three years expanding research into bird flu, and Senate Ag Chair John Boozman plans to take up a five-year farm bill within weeks.
National Peanut Month and Senate Farm Bill Soon
The Agribusiness Update
March is National Peanut Month, a time to celebrate one of America’s favorite foods, and Senate Ag Chair John Boozman plans to take up a five-year farm bill within weeks.
New Brand - New Plan
Fruit Grower Report
From a new logo to new messaging, Pears grown here in the Northwest and around the country are getting a new, fun, fresh and modern look for consumers to enjoy.
Pear Consumption Boost
Fruit Grower Report
According to Pear Bureau Northwest’s president and CEO, CarrieAnn Arias, is part of a new campaign to help consumers understand that pears can be part of your healthier diet …
Blemishes Are Beautiful on Pears
Fruit Grower Report
Pear Bureau Northwest President, CarrieAnn Arias says nutrition is definitely a big part of their new campaign, but the other piece is about how pears look and normalizing the appearance of a pear.
She Farms, She Leads
California Ag Today
A 2026 campaign spotlights women transforming California’s agricultural industry.
Hello, Cotton. Goodbye, Microplastics.
California Ag Today
A national campaign is encouraging consumers to choose natural cotton over synthetic fabrics.
Plant Not Plastic
Southeast Regional Ag News
A national campaign helping consumers understand what their clothing is made of and why it matters.
Traps of Rotting Flesh, a Screwworm Defense
California Ag Today
UC Riverside researchers are deploying traps and outreach efforts to detect the flesh-eating screwworm fly before it reaches California.
Animal Advocates
Washington State Farm Bureau Report
A new report from the Animal Agriculture Alliance shows so-called animal activist groups raise quite a bit of money for their anti-meat activities each year.