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Wyatt Penfold I am the USPB
Farm of the Future
Today we will visit with Wyatt Penfold a fourth-generation potato grower from Driggs, Idaho. He grows certified seed potatoes as well as malting barley and Australian winter peas.
USPB Releases 3.0 Version of App
Farm of the Future
The United States Potato Board is always looking for ways to improve communications with U.S. potato industry participants. And its most recent version, 3.0 of their smartphone and tablet USPB app help enhance communications.
White Vegetables: A Forgotten Source of Nutrients
Farm of the Future
Recently an article was published in the Advances in Nutrition publication which touted the importance of white vegetables in a nutritious diet.
USPB Calls for Board Member Nominations
Farm of the Future
The United States Potato Board announces nominations are now open for new Board Members for the 2014-2017 term.
USPB Retail Promoting Potato's Nutritional Value
Farm of the Future
More and more consumers are looking for nutritional value and at the ingredient lists while they do their shopping. Retail stores are working to promote the positive nutritional value of potatoes in a variety of ways.
USPB's First Online Seed Chip Committee Seed Auction
Farm of the Future
The USPB's fast tract seed program has allowed new high-profile varieties to be available earlier to commercial growers. In the past the USPB offered the industry stakeholders to the opportunity to obtain these new variety seed through a bid offering.
Spring Forward Season for USPB's Facebook Page
Farm of the Future
Even though parts of the country's weather may say otherwise, spring is here on the United States Potato Board's Facebook page.
USPB Chairman's Message
Farm of the Future
In March the United States Potato Board grower membership elected new leadership. The new USPB Chairman is Connell, Washington first generation potato grower Rob Davis.
U.S. Dehy Potatoes in Philippine Restaurant Menu
Farm of the Future
The United States Potato Board focuses on educating chefs worldwide on the benefits of using U.S. dehydrated potato products through USPB's many foreign market educational seminars.
U.S. Fortified Dehy Potato Product Purchased for International Food Assistance
Farm of the Future
The United States Potato Board International Marketing Vice President John Toaspern says in February the USDA purchased 240 metric tons of fortified dehy granules headed to Cameroon.
USPB Educational Seminars Help Expand U.S. Potato Menu Items
Farm of the Future
United States Potato Board focuses on restaurant chef education in other countries providing information on the many benefits of using U.S. fresh potatoes on their menus.
Nurture Me Season for USPB's Facebook Page
Farm of the Future
The United States Potato Board's Facebook page has changed seasons. With the beginning of the new year, the USPB's preferred target demographic
USPB Has Successful Eighth Annual Culinary Institute
Farm of the Future
The United States Potato Board sponsored its eighth annual and popular Culinary Institute of America last fall.
USPB Reverse Trade and Chip Stock Symposium
Farm of the Future
This fall the United States Potato Board hosted a reverse trade mission for Central American snack manufactures. During their week tour, USPB also hosted a symposium for chip stock growers and shippers.
Maintaining and Expanding U.S. Frozen Potato Market
Farm of the Future
One of the strategies of the United States Potato Board's Why Buy US marketing program is to maintain and expand the U.S. Frozen potato products' market with its worldwide customers.
Examining the Potato Trends Assessment
Farm of the Future
In January the annual Potato Expo which is held in Las Vegas will have a special session on results from a recent Potato Trend Assessment
Increasing the Dehydrated Potato Market to Mexico
Farm of the Future
TK Kuwahara, USPB International Marketing Manager for the Dehydrated Potato Program says that in the past dehy potatoes have been marketed in Mexico mainly to the snack food industry.
USPB Facebook Chat
Farm of the Future
The United States Potato Board consumer marketing campaign focuses on helpful tips and recipes for their preferred demographic, fondly referred to as Linda.
New Tool For Grower-Shippers to Add Value for Retailers
Farm of the Future
The United States Potato Board has a new marketing tool available that provides valuable, timely information that grower-shippers can provide to their customers to ultimately help in selling more potatoes.
Plus Up Potatoes
Farm of the Future
The United States Potato Board consumer marketing campaign revolves around the seasons, leveraging potatoes' unique qualities for their preferred demographic, fondly referred to as Linda. November begins a new season.