Examining the Potato Trends Assessment

Examining the Potato Trends Assessment

I’m KayDee Gilkey with the U.S. Potato Update.

In January the annual Potato Expo which is held in Las Vegas will have a special session on results from a recent Potato Trend Assessment as United States Potato Board Vice President of Domestic Marketing Kathleen Triou shares some details.

Triou: “For the first time ever, we’re seeing where positive attitudes towards potatoes and the frequency of eating occasions at home are rising, yet the retail sales are falling. So it is a bit of a historic shift for trend analyses and we wanted to take this opportunity to add value back to the grower base in terms of understanding what are some of those macro trends as well as micro shifts whether in eating culture or in food culture in general that maybe impacting this interesting trend situation.”

The purpose of this session -- held on January 9th at 1 p.m. during the Potato Expo -- will be to illuminate the situation and make growers aware of it, provide other case studies and have discussion what potential actions industry can take to stop declines.

This was the U.S. Potato Update brought to you by the United States Potato Board, maximizing return on grower investment.