Big Red Cherry Campaign Pt 1
From the Ag Information Network, this is today’s Fruit Grower Report. Keep your eyes peeled and, in a week or so, you should start seeing some excellent Northwest Cherries in the grocery stores.
Karley Lange, Domestic Promotions Director at Northwest Cherries, says they’ll be here before you know it …
LANGE … “West coast, I would say, probably anywhere around June 7th or 8th. East coast, you’re probably looking more to mid-June when we really ramp up volume and can get it trucked over there.”
How about domestic versus exports? …
LANGE … “As of right now, domestically, everything’s looking good. Foreign, I know there’s going to be some issues with transit, but I haven’t heard anything domestically that we’re going to be facing.”
Lange says it’s shaping up to be a very good year …
LANGE … “We just had our Cherry Marketing Committee Meeting and heard from several growers there. And they are very optimistic and very happy with how everything is looking right now.”
So, Lange says look for their ads …
LANGE … “We have launched our 2025 campaign. After last year’s campaign, we did a promotion with Big Red. We’ve been promoting her across the nation, and it actually ended up, for the first time, going worldwide last year.”
And there are 9% more cherries expected than last year, and the quality is great …
LANGE … “And it might even be a little bit bigger than that, we never know. But, yeah, the quality is looking excellent.”
Tune in tomorrow for more on the Big Red cherry campaign.
