Marketing to Millennials

Understanding your market is critical to success in any business. One of four Americans are considered of the Millennial generation — born between 1977 and 2000 — and have more than a trillion dollars in direct buying power as well as being a huge influence on older generations.
Yesterday at the Animal Agriculture Alliance’s Stakeholder Summit in Kansas City, author of Marketing to Millennials, Jeff Fromm had some interesting insight into the Millennial demographic which unlike generations before them as Fromm explains
Fromm: “And the reality is that they don’t separate the physical world from the digital world. You might have a department in charge of operations and another department in charge of e-commerce. That’s not the way they see the world. Its a seamless, integrated place. We may use terms showroom and omni-channel but those are not their terms. Again its just seamless. I want one experience — continuous, perfect, in my own way — I want to be able to get things wherever I want. The physical and digital are one world — they are only separated by those over 40 who have to codify it.”
Millennials can be strong Brand advocates but know it is never all about the Brand and the company story as Fromm continues
Fromm: “Now your story might be awesome but if it not going to add to mine — it will never be ours. Right? Now that is at the root of the Millennial trend.”