Agtech Can Attract Young Talent to the Farm
Tim Hammerich
News Reporter
Fewer young people than ever are showing interest in returning to the farm. So what can growers do to attract the next generation of young talent? Tim Bucher, CEO of AgTonomy, recommends highlighting the technology being applied to today’s farming options. Autonomy in particular can help make farming more appealing.
Bucher… “ So the average age of the farmer now is 60 years old, right? The younger generation is not taking over farms. I have three children, none of them are taking over my farm, right? So I'm gonna have to sell or do something in the next decade, let's say. What happens with technology is you're now attracting a younger labor force because you're providing solutions that you can do from your smartphone, from your tablet, in an air conditioned truck. You're not having to expose–our children who grew up on farms, know how hard it is. So today because there's more opportunities for them elsewhere, they're not staying on the farm. But now when they see this, you know, the Farmville simulator game, now you see Farmville for real, they're like, hey, that's really cool, and I want to come back, and I want to help be part of my roots, which is agriculture, but do it via ag tech.”
Once again, that’s Tim Bucher of AgTonomy.
