Agtech Companies Need to be Customer Obsessed
Tim Hammerich
News Reporter
Technology is getting more accessible and even easier to build thanks to the latest AI tools. But yet it’s still difficult for an agtech company to gain widespread adoption. Burro founder Charlie Andersen offered one piece of advice to agtech founders: be customer obsessed.
Andersen… “ Be product obsessed and customer obsessed, and there will be periods of time where being those two things will, will likely drive your team nuts and you just have to do it. I think Kubota's management philosophy number two, it's, the field is like a mirror that reflects yourself. Listen closely to voices in the field. there's a lot of truth to that. You gotta go live it, you know, Deere says, boots on the ground, eyes on the rising. You gotta go be on the ground. You gotta look at what, how the, the customer's seeing stuff. And I think that sometime the, um, I think it's imperative to go out and. Talk with customers, walk a mile in their shoes, live with the product, use the product. And if you remain kind of obsessed with that, you know, obsessed with the customer, obsessed with their product and user experience, I think that's the key to winning longer term.”
As technology gets more commoditized, the companies that last will be those who know the customer, in this case the farmer, the best.
