Distribution of Ag Robots
Tim Hammerich
News Reporter
Building robots for agriculture is a challenging task. Getting them distributed to farm country is a whole other challenge all together. Burro founder Charlie Andersen explained why this is challenging for highly specialized equipment and how he has solved for this with his highly versatile human-scale machines.
Andersen… “ There are 17,000 dealers across the US and Canada. They'll sell agriculture, forestry, construction equipment, and kind of commercial landscaping stuff. There's no way to replicate that, that access without selling through that dealer channel. you're selling through a dealer, is a dealer's job to be done versus a customer's job to be done? I think what I've found is that a dealer's job to be done is to carry one thing that is not a one trick pony, but actually one thing that can do. A couple very high volume jobs to be done, such as that one thing can be sold into multiple end markets. And so in my view, what John Deere and Kubota and CNH and Cat and others have done is they've built a line of products where a brand that a dealer can carry that appeals to agriculture, construction, mining, forestry, consumer, and a couple other areas.And the reason they do that. Is that if you don't do that, then a, a a a a group in the area can't carry a product or can't carry enough of a product to actually make money off it.”
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