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USPB Facebook Chat
Farm of the Future
The United States Potato Board consumer marketing campaign focuses on helpful tips and recipes for their preferred demographic, fondly referred to as Linda.
Plus Up Potatoes
Farm of the Future
The United States Potato Board consumer marketing campaign revolves around the seasons, leveraging potatoes' unique qualities for their preferred demographic, fondly referred to as Linda. November begins a new season.
USPB Gets the Word Out About Potatoes
Farm of the Future
The United States Potato Board utilizes marketing research to provide insights into the USPB's target audience Linda and her needs.
The Seasons of Linda
Farm of the Future
The United States Potato Board is refining their market research to continue to speak clearly to their target demographic: women age 25 to 54 with children under 18 at home, fondly referred as Linda.
Dining and Educating Influencers
Farm of the Future
In July the United States Potato Board hosted a dinner for some of the biggest names in Washington D.C's food media, bloggers and nutritionist circles to share more positive information about U.S. potatoes.
Looking For Meal Inspiration
Farm of the Future
Each week, the United States Potato Board's recipe email, arrives to subscribers' inboxes providing a nutrition fun fact and a tasty new recipe idea to help busy consumers plan family meals.
USPB Summer Sweepstakes Started
Farm of the Future
The United States Potato Board's first summer sweepstakes began this last weekend on their Facebook page, Potatoes, Taters and Spuds. One lucky person will win a Weber Grill.
50 Percent Growth on Potatoes, Taters & Spuds FB Page
Farm of the Future
The United States Potato Board's Facebook page, "Potatoes, Taters & Spuds" is celebrating a fan growth of more than 50 percent and significantly increased consumer engagement.
Potato Nutrition Handbook is a Good Resource
Farm of the Future
The United States Potato Board continually invests in new and ongoing research about potatoes and their role in human health and nutrition. It is of great interest to the USPB as well as the entire potato industry.