Facebook Page Engages Consumers

Potatoes, Taters and Spuds Facebook Page Engages Consumers

I’m KayDee Gilkey with the U.S. Potato Update after this.

The United States Potato Board’s Facebook page, Potatoes, Taters and Spuds, has grown its fan base by nearly 25 percent since July 1st. Today, the page has 9,300 fans, up from the then 6,700.

The target market for this Facebook page is women, 25 to 54 years old with kids under 18 at home. They fondly call this demographic “Linda”. She makes the purchase decisions for her family and she tends to be online more frequently than other demographics -- most often on email and Facebook.

Meredith Myers, Public Relations Manager of the United States Potato Board says their goal in this fiscal year is to increase their number of fans and the level of “Linda’s” engagement.

Myers: “Our plan is to be above 14,000 by the end of the fiscal year--in the end of June. How are we doing that? We have a number of things. One is we are posting questions regularly. And when I talk about engagement, engagement is engaging them also in conversation. A “Like” is a very basic level of engagement. The next level is actually getting the people who like your page to comment.”

Myers adds the next level of engagement is participation. With the goal of increasing their fans’ level of engagement, the USPB has had two successful Facebook promotions in the last four months.
 
This was the U.S. Potato Update brought to you by the United States Potato Board, maximizing return on grower investment. I’m KayDee Gilkey on the Northwest Ag Information Network.