Plant Physiology Meets Profit Margins: A Stress Response Strategy
From the California coast to the desert, when asked the “state of the vegetable market,” Thomas Crottogini with Helena Agri-Enterprises gave me a single-word summation: tough…
“It’s very tight margins. You just have a lot of higher costs for products, higher costs for fertilizers and inputs. And then the end user – the consumer – doesn’t want to buy a $10 head of lettuce.”
…as he talks about tight margins and market caps, there’s also another stressor looming: Mother Nature. He told me how Megafol works full-circle, utilizing plant extracts to help the plant.
“It’s a compound of a bunch of different plant extracts. And these plant extracts essentially trigger around 128 genes on in the plant. And what those genes do, is essentially, it triggers an immune defense system. So when there is extreme heat and things like that, it’ll trigger these genes to help fight off against that very intense sun and overall will help the immunity and health of the crop to survive off these abiotic stresses.”
To find a Helena rep near you, visit HelenaAgri.com.
