USMEF Virtual Spring Conference Pt 1

USMEF Virtual Spring Conference Pt 1

Bob Larson
Bob Larson
I’m Bob Larson. The U.S. Meat Export Federation held its Virtual Spring Conference recently that focused on marketing U.S. red meat in our new “NORMAL”.

The conference included USMEF reps from around the world who offered insights to how markets are changing in a post-pandemic era.

USMEF Senior VP for the Asia Pacific Region, Joel Haggard says despite closed borders, China’s economy is growing …

HAGGARD … “Inside China, there's a very strong economy, and those closed borders are really helping fuel very good food service and retail spending. Despite this bilateral political tension that's been in place for several years, the market access for our beef and pork is has remained luckily, somewhat stable.

That, Haggard says gives us time to adjust …

HAGGARD … “The ecommerce is growing increasingly complex. COVID, of course, accelerated online food sales. So, in terms of the Chinese consumer, they're very confident right now. Chinese consumers coming of age, and there's more emphasis now on healthy products and products that are going to be good for me, and that helps fresh food, and it helps our high-quality beef and pork category.”

Tune in tomorrow for more on the USMEF’s virtual Spring Conference and how the beef markets are shaping up in other regions around the globe as we enter a post-pandemic world.

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