Reverse Trade Mission Shows U.S. Potatoes from Fields to Fork

Reverse Trade Mission Shows U.S. Potatoes from Fields to Fork

In May the United States Potato Board sponsored a reverse trade mission with 39 international participants that began in Washington State potato fields then on to Oregon to examined the cold chain and learn more about the Why Buy U.S. program, then on to the National Restaurant Association Show.
USPB Global Food Service Marketing Manager Susan Weller shares more about what participants saw following their tour in the Pacific Northwest
Weller: “This year we did in the spring in May for a number of different reasons. We were able to hook up with the NRA — the National Restaurant Association Show in Chicago. Including myself 25 people went to Chicago to the NRA show. We were able to have them meet different potato industry people and see what is available in terms of exciting new food trends. It was really fun because some of them got into action as our Board Chair Karl actually had a booth and they helped him cook some fresh potato chips up. So they had a lot of fun and learned a lot field to fork. Everyone came up and said, ‘This is perfect I learn so much and I really want to be able to use all of this information back in my home country.’”

 

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