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Fair Trade for Growers Pt 2
Fruit Grower Report
Save Family Farming is out to educate consumers about what's actually happening on the farm and what farmers have to do to compete.
Fair Trade for Growers Pt 1
Fruit Grower Report
Save Family Farming is out to correct misconceptions about what growers go through to compete.
Potato Inspiration Abounds at Annual USPB Sponsored Potato Seminar
Farm of the Future
For the past 11 years, the United States Potato Board's Culinary Institute of America Menu Innovations with Potatoes Seminar is a world class event that provides chef training that creates fantastic results in potato inspiration.
Reverse Trade Mission Shows U.S. Potatoes from Fields to Fork
Farm of the Future
In May the United States Potato Board sponsored a reverse trade mission with 39 international participants that began in Washington State potato fields then on to Oregon to examined the cold chain and learn more about the Why Buy U.S. program, then on to the National Restaurant Association Show.
Menu Innovations Sparked with USPB Sponsored Potato Seminar
Farm of the Future
Last fall the 10th annual United States Potato Board's Culinary Institute of America Menu Innovations with Potatoes Seminar was held.
USPB SMAPO Trend Development Seminar
Farm of the Future
Two years ago, the United States Potato Board launched an umbrella marketing campaign called "SMAPO," otherwise known as the Smart Potato Campaign, in Japan to highlight and promote the use of U.S. frozen and dehydrated potatoes in new foodservice menus. As part of the ongoing promotion, the USPB hosted a Trend Development Seminar in Tokyo.
The Culinary Institute Of America
Farm of the Future
For the past decade, the United States Potato Board has sponsored a Potatoes Innovation Seminar at the Culinary Institute of America. Fourteen chefs attended the event which represented more than 9800 retail locations.
U.S. Potato Exports Hit New Records
Farm of the Future
The value of all U.s. potato exports reached $1.76 billion for the recently completed marketing year of 2013-2014. This increase in exports was led by a 10 percent increase in the value of frozen potato products exports.
Something Must Be Done About Proposed EPA Rules and Continuing Food Debate
Northwest Report
House Ag Chair Frank Lucas had the opportunity to spend some time with USDA Natural Resources Conservation Service Chief Jason Weller recently.
USPB Potato Safari Brings Positive Press
Farm of the Future
A new marketing and public relations event that the United States Potato Board sponsored in The Philippines was a Potato Safari bringing exciting new menu items with frozen potatoes as the featured item and then invited food media and food bloggers to experience the food adventure.
Japanese Can't Get Enough of U.S. Frozen Fries
Farm of the Future
A Japanese foodservice chain with 179 outlets, Steak Ken, is providing their customers with unlimited U.S. potato wedges at their all-you-can eat salad bar.
New Emerging U.S. Potato Markets
Farm of the Future
The United States Potato Board is always considering new markets for U.S. potatoes — two such emerging markets are Cambodia and Miramar (formerly Burma).
Reverse Trade Mission for International Food Service Participants
Farm of the Future
Earlier this month, in conjunction with the Washington Potato Commission the United States Potato Board hosted 25 food service participants from seven different countries on a reverse trade mission to learn more about U.S. frozen potato products -- their high quality and their many uses.
Promoting US. Potato Frozen Product
Farm of the Future
The United States Potato Board is not an organization to rest on its laurels. It is always looking to improve its training and education as well as the promotion of U.S. potatoes and products around the globe to its many target markets.
Better Fries, Better Results for Wendy's in Honduras
Farm of the Future
In addition to pursuing new markets for U.S. potato products, the United States Potato Board also educates retailers and processors from around the globe about switching their supplier to begin purchasing U.S. potatoes.
Marketing Campaign in Japan Promotes U.S. Frozen Potatoes
Farm of the Future
The world's largest market for U.S. potatoes is Japan. United States Potato Board International Marketing Manager for the Frozen program Susan Weller shares more about a new umbrella marketing campaign in Japan
USPB Reverse Trade Mission Results
Farm of the Future
Last fall the USPB brought 31 importers and distributors from eight different countries to the United States to show them first hand the benefit of using U.S. frozen potato products.
Foreign Markets Get Creative with U.S. Frozen Potatoes
Farm of the Future
The United States Potato Board International Marketing Manager for the Frozen program Susan Weller shares an example of a new and creative use of U.S. fries in foreign markets.
Maintaining and Expanding U.S. Frozen Potato Market
Farm of the Future
One of the strategies of the United States Potato Board's Why Buy US marketing program is to maintain and expand the U.S. Frozen potato products' market with its worldwide customers.
Reverse Trade Mission to Learn More About U.S. Frozen Potatoes
Farm of the Future
In early October, group of importers and distributors will be coming to Idaho and Oregon on an United States Potato Board reverse trade mission to learn more about the U.S. frozen potatoes.