USPB Potato Safari Brings Positive Press

A new marketing and public relations event that the United States Potato Board sponsored in The Philippines was a Potato Safari bringing exciting new menu items with frozen potatoes as the featured item and then invited food media and food bloggers to experience the food adventure.
USPB International Marketing Manager Susan Weller shares more details about what the Potato Safari included
Weller: “What we did was to work with two restaurants and two hotels with distinct menu offerings. Each one created a four to five course menu with frozen potatoes as the main or central ingredient. So we had one place that specialized in Philippine cuisine. One that had continental cuisine. One had fresh live seafood and another had Mediterranean. They all were able to create these four or five course menus and then launch them after the fact and promote them. We had promotional funds that helped launch them onto their menus.”

The results of this unique PR event were very positive as Weller explains
Weller: “There were 17 new menu items that were launched and 24 articles with an ad value of $39,000 and a pr value of $145,000.”