Foreign Markets Get Creative with U.S. Frozen Potatoes

Foreign Markets Get Creative with U.S. Frozen Potatoes

I'm KayDee Gilkey with the U.S. Potato Update brought to you by Syngenta and the United States Potato Board. Listen carefully so you can answer the Spuds, Scales and Sleds Sweepstakes question.

The goal of the Why Buy US Fries Marketing program is to increase sales of U.S. frozen potatoes. The United States Potato Board International Marketing Manager for the Frozen program Susan Weller shares an example of a new and creative use of U.S. fries in foreign markets.

Weller: “A major food manufacturer in Korea, which also has the biggest mass catering company in Korea, called Our Home launched something called the Cheese Fried potato pizza. They use frozen potatoes in a ‘potato taterjam’ to make a pizza that is put in the deli section and you microwave it for two and half minutes. They’ve launched it at 2,000 convenience stores in Korea.”

Another example of a new use of U.S. Frozen potato product is a Thailand item called pizza fries that uses fries as the bread portion of the pizza and then adds the traditional pizza sauce and fixings.

Weller: “This is part of the way we are trying to expand the use. That helps increase the demand for U.S. frozen potato products -- whether as a side in a fry or in a pizza or as a pizza it all wraps it up and increases the usage of U.S. potatoes.” ?
That’s the U.S. Potato Update brought to you by the United States Potato Board, maximizing return on grower investment. ?