Meatless Monday

The Meatless Monday campaign is still going strong after ten years, and continues to garner celebrity support, while being pushed by anti-animal agriculture groups; who don’t so much care whether eating meat is healthy or not, they just want to do away with the livestock industry as a whole. Many of those in favor of “meatless Mondays” are pushing for an extension past just one day a week, and this is where the rub comes in. Most livestock producers are not upset over people choosing to not eat meat one day a week, what they are upset over is the stigma being created against their industry by the Meatless Monday campaign. What started out as a one day a week menu “alternative” has turned into an international campaign, which has many of it’s followers taking pot shots at the animal ag industry; blaming it for all of the world’s health and environmental woes. The agricultural community has responded well to the onslaught of verbal arrows directed its way. For longer than the Meatless Monday campaign has been in existence famers and ranchers, state ag departments and ag marketing agencies have been working to promote fresh, local, and sustainable agriculture.