Pork Campaign

Good advertising slogans have long life spans and often endear themselves to the consumer. Take for instance the pork industry's popular "Other White Meat" that has been around since the late eighties. But all good things must come to an end. The nation's pork industry, which has suffered a very rough last twenty-seven months due to the H1N1 flu virus, international trade issues, and high input costs, has decided its time to help Americans "rethink" pork. Consumer surveys have shown that today's consumers want healthy, versatile, and convenient. In essence, all things pork. Most consumers though don't realize that pork can fit into all those categories easily. They have an outdated mindset when it comes to preparing and serving pork that's a holdover from the days of their grandparents. Today's vastly improved safety and health standards in pork production have made it possible to cook and serve pork that is tender, flavorful and juicy; no longer do you need to overcook pork until its dry and flavorless. While it's a little sad to see a familiar ad campaign be relegated to the bone pile, I'm sure the pork industry will be able to create a new ad campaign that will be around for my grandchildren's children.