Survival of the Fittest

The state of the economy has slowed down sales in many different areas, including organic produce. The key word here is slowed, but not “stopped”. Any industry that continues to grow, however slowly, is probably in good shape. Occasional buyers of organic produce do appear to be cutting back, but regular buyers, while admittedly are trying to stretch their grocery dollar, are cutting back in the processed food area in order to purchase organic fruits, vegetables and meats. With global sales of organic foods nearing 23 billion and the United States accounting for 45 percent of that total it’s safe to say that the organic industry isn’t going away anytime soon. One of the most notable factors in the organic industry is that organic food with a “local history” is actually withstanding the recession. Organic foods are no longer considered a fringe market. There are a great number of shoppers who stand firm behind the organic ideal and their numbers are growing; shoppers who are not willing to sacrifice that ideal in order to pinch pennies.