Agritourism revenue
What do some Cooperative Extension studies reveal about trends of agritourism on both a national, and a state-local level? In recent years, there has been a surge in the relationships between consumers and agricultural producers. From street vending to welcoming interested consumers to individual farms and ranchers to online sales of locally produced food.
Beyond federal snapshots, such as USDA Census of Agriculture, data focused on trends of agritourism are also being gleaned on the cooperative extension level, both on a nationwide and state or regional basis. Oregon State University Extension's Audrey Comerford discusses results of a national survey conducted in 2019 and 2020. We're seeing a lot of these agritourism operations identifying as either woman owned or woman led. This could be a place that could be a strong avenue for women in AG to make their mark. While an Oregon State Extension, look at agritourism in the major population region of the Willamette Valley. Gleans insight on consumers that visit such businesses. A lot of the agritourism customers, the majority of them were within 50 miles of the farm. And then we're looking at the folks coming from farther away. 19% is coming from more than 50 miles, and 15% are the overnight visits.
