Is the Farm of the Future Large or Small?
Is the farm of the future large or small? Paul Greive believes there is value in both small and big ag, having first-hand experience with his family’s direct-to-consumer business, called Pasturebird, and also at Perdue Farms, one of the world’s largest protein suppliers, which acquired Pasturebird in 2019.
Ag Innovators Clip 1: “We started in 2012. We started with a really small, local direct-to-consumer, you know, mixed livestock business called Primal Pastures, still exists today. I love the business, probably have, you know, 1,000 customers that we sell to. My family owns and runs it still. So three years into that, I started to feel like we’re kind of selling food to rich people. So many families including my own when I was growing up, like could never afford to pay that kind of a price. And so, it’s not that I don’t think small-scale, local, regenerative ag is important, like I think it is. But, if we really want to change the world and like leave an impact, I would love for our kids to fall in on something that looks different, maybe than how it looks right now, or at least with some other options on production. So, it just came very clear to me and my brother-in-law, and kind of like some other people in my family, that it’s not that small scale’s not important, it’s just helping these big ag companies do something differently is also a really noble task. It’s a good thing to focus on.”
Grieve said he recognizes that each business model brings diverse opportunities to the table.