New Video Series on How to Sell Farm Product to the Wholesale Market
A new video series on YouTube aims to help farmers learn how to grow and sell their products to the wholesale market. Katie Nixon, Food Systems Director at West Central Missouri Community Action Agency talks about creating the Demystifying Wholesale video series.
Nixon… “In 2018, when we applied for the funding, we saw there was a lot of demand from the wholesale side, and there were a lot of beginning farmers who had a couple of years under their belt and were interested in potentially selling into the wholesale market. The Demystifying Wholesale video series is basically to help farmers understand what it takes to sell wholesale because it can be quite confusing. There's a lot of ways to sell wholesale, there's a lot of ways to pack wholesaling, grow and varieties of crops, and so it can be a little overwhelming for a beginning farmer.”
Funding for the series comes from USDA’s National Institute for Food and Agriculture Beginning Farmer and Rancher Development Program.
Nixon… “In this particular series, Demystifying Wholesale, we really do focus on vegetable production. And the wholesale markets we're focused on are restaurants, corporate cafeteria clients, schools and other sort of, I would say middle tier wholesale. We're not talking about you know, moving semi loads of produce off of your farm, this is mostly about how could I sell five to 10 cases a week of one or two things that I could grow on the extra space I have on the farm.”
Find the series on YouTube by searching for “Demystifying Wholesale”.