Americans Want Clearer Labeling of Plant-Based ‘Chicken’

Have you ever gotten home from the grocery store, been unloading those bags and realized, “I didn’t think I bought this”? You’re not alone.

With your Southeast Regional Ag News, I am Haylie Shipp. This is the Ag Information Network.

The National Chicken Council on Tuesday announced findings from a recent national survey of Americans regarding consumer attitudes about chicken and plant-based ‘chicken’ alternatives. Survey participants included individuals who consume meat and animal products, along with flexitarians, vegetarians, and vegans.

The results indicate that the majority of Americans want clearer product labeling and separate shopping sections for plant-based products. NCC Senior Vice President of Communications, Tom Super, says, “This study shows that there is overwhelming support for clearer packaging and separate store placement for imitation ‘chicken,’ and that the term ‘chicken’ should be reserved only for food products made from the actual animals.”

One in five Americans reported that they had accidentally purchased the plant-based product, believing it to be real chicken. Survey results also indicate that consumers, including those who eat plant-based ‘chicken,’ prefer authentic chicken for taste, affordability, and cooking versatility. And, four in five Americans want plant-based options to clearly be labeled.