05/01/06 Advertising cheap with Sheep

I almost hate to air this story because it is such a great marketing idea , I want to do it! It is not easy to advertise a product these days because of information overload on TV and the internet. Ad agencies battle to come up with novel methods to stand out from the crowd and in the Netherlands where bill boards are banned, some savvy marketing wizard has created a global stir, no to mention a fabulous campaign, for an on-line hotel reservation company using, sheep. That's right, dotting Netherlands highways the Hotels.n logo is repeated hundreds of times, in a moving visual on the backs of sheep blanketed with a logo. Officials who enforce the ban on billboards are ticked, but so far can't figure how to stop what this new form of advertising. Hotels.n sales are up 15 %, and they want to blanket thousands more. Farmers are tickled pink viewing livestock and horses in a whole new light. The sheep,snug as a bug in their little citronella treated blankets, never had it so good.