CBB on Beef Checkoff Pt 1
The Cattlemen’s Beef Board, that oversees the collection and spending of Checkoff funds, says that couldn’t be further from the truth.
Board Chair, Jared Brackett says they just administer the Checkoff, it’s the producers who call the shots …
BRACKETT … “It is the producer’s Checkoff and, you know, i feel very fortunate to have served and still serving on behalf of the producers, as a producer, but we want our producers involved. We want our producers to have a say and we want to know what they’re thinking, we want to hear them. If they need to reach out to us, whether they go to www.drivingdemandforbeef.com or and sign up for the drive or call us personally, whatever, show up, get involved because people who are there are the ones who are going to make the decisions and we really want to hear what they’re thinking.”
Board CEO, Greg Hanes agrees wholeheartedly …
HANES … “I’d like to stress that. I mean, I think the producers really do need to know that this is a producer-led, a producer-driven and a program that’s designed to support them and, so, as Jared was saying, all these decisions, you know, how program dollars are used are all done by producer committees.”
Tune in tomorrow for more on the Cattlemen’s Beef Board and the Beef Checkoff program.