Postponed Walla Walla Valley Wine Month Pt 1

Postponed Walla Walla Valley Wine Month Pt 1

Bob Larson
Bob Larson
With today’s Fruit Grower Report, I’m Bob Larson. If you were planning a trip to Walla Walla Valley Wine Month festivities in April, it’s probably no surprise those activities have been put on hold due to coronavirus.

Walla Walla Valley Wine Alliance Executive Director Robert Hansen says we’ll have to wait for the “official” celebration of Walla Walla wines …

HANSEN … “Yep, but what’s interesting, people are buying a lot of it out of the grocery stores, is what I’m hearing. I think that’s what happens during recessions and bear markets.”

But, Hansen says we can’t stop April from coming …

HANSEN … “We still have Walla Walla Valley Wine Month, however our focus is on online sales and then future visitations to the valley. So, we’re promoting the valley a lot of social media and promoting all the shipping deals and pickup deals the wineries have are on our website, so that’s really what we’re doing right now.”

In the meantime, Hansen says don’t forget our wineries …

HANSEN … “We’re encouraging the wineries to get involved with just kind of promoting themselves on social media a lot more than normal since they have the time to do that and since they’re not pouring wine. It’s more of a remind people we exist kind of idea.”

As for the activities like the Reveal Walla Walla Valley Auction, Food Truck Night, and Tour de Walla Walla bike race …

HANSEN … “The auction is postponed, I know the food trucks are postponed, or not hap, you can’t postpone a food truck, they’re delayed until they can open publicly. And, I have not seen anything about the tour, but I could probably guarantee you that that’s canceled too.”

Listen tomorrow for more on the “postponed” Walla Walla Valley Wine Month festivities.

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