Adaptive multi-paddock grazing
Now, it’s looking for solutions right under its feet.
The fast-food giant is embarking on a small but potentially significant project to measure and analyze the ability of cattle farming to sequester carbon in soil, using a style of grazing called adaptive multi-paddock — AMP, for short. If it works, it could transform the way McDonald’s ranchers raise cattle and produce beef — while avoiding the release of millions or even billions of tons of greenhouse gases into the atmosphere.
Adaptive multi-paddock grazing is a more effective form of rotational grazing in which one paddock is grazed at a time while other paddocks recover and livestock numbers are adjusted as needed to match available forage as conditions change. Adaptive multi-paddock grazing’s potential is as critical to farming as it is to the climate.