Inexpensive Wine

Inexpensive Wine

Here a while back I included the supposed quote from Benjamin Franklin on beer’s relation to our happiness. I received letters informing me that good old Ben was in actuality speaking about wine; which is just fine with me. I myself enjoy an occasional glass of wine, and unlike one wine connoisseur that I’m acquainted with, I have found wines I like for under $40 a bottle. And apparently there are a lot of us out there. Surveys are showing that medium to lower priced wines have not only held their own during the economic downturn, they have even made gains in sales. Reportedly, while a large number of people have been cutting what could be considered “luxury” costs by foregoing expensive restaurant outings to eat at home, they still find the funds for that occasional bottle of wine.  The number of new wineries in the Pacific Northwest continues to grow, reaffirming that even with the economic downturn; it still remains a good time to be in the wine business.

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