12/31/07 What Color Green will You be in 2008?

How green are you? Are you kind of kaki, forest or a vivid green ? Well according to new research twelve percent of Americans claim to be "bright green", meaning that they are willing to shell out the extra dollars it requires to purchase environmentally correct products and they are more than happy to change life habits for the sake of the being green. Twenty five million of our fellow Americans fall into that category. Now the other 41 percent or 90 million among us are what I would label, "kaki green" , like me they possess a nice green tint meaning that while concerned about the environment they are not passionate enough to shell out the extra dollars required to always purchase green products. Then there are the remaining 47 percent of the folks that are what I call "dirty brown". According to the Forrestor Research study their lifestyle is defined by the bottom dollar and they are probably the ones leaving the little pile of rubbish at the campsite for someone else to pick up. The question remains, what color will you be in 2008? Bright green, kaki or dirty brown?