08/21/07 Our Diets and the Immigration Policy

I bet you didn't think our nation immigration policy has any impact on the food you find in your supermarket&.think again. The booming growth of the Hispanic population doesn't just change the recorded message at the DMV it's changing the way America eats. We can't get enough Mexican food. Today most food outlet feature sections dedicated to Mexican products and the fact that Hispanics shoppers spend nearly 25 % more than other groups on family meals they prepare at home, for typically large families means this segment will only continue to expand . Whether you crave Taco Bells mainstream meals or frequent an edgy Nuevo Latino restaurant you are one of millions of Americans responsible for the nearly 6 billion spent on the Hispanic food and beverage market . By 2011 that number is project to reach 8.4 billion. The United States fascination with Latino food hasn't reached its zenith leaving product managers scurrying to tap into this lucrative segment of the food and beverage industry