OEM's Want To Collaborate With Farmers
Tim Hammerich
News Reporter
Is your farm technology not helping your operation? Well equipment manufacturers want feedback to help improve their offerings to farmers. It’s one of the things Colin Hurd hears often from original equipment manufacturers or OEMs in agriculture. He encourages farmers to be vocal about what works and what needs improvement.
Hurd… “You know, so I'd say if you're an end user of machinery or your farmer, be vocal about what you want from your OEMs, because we do work with a wide number of OEMs and a number of different parts of agriculture and they're always looking for customers to help pull forward the solution and be very vocal about what they need a solution to do for them and how it should work and what the requirements are. And that helps us help them. So I think that's definitely a thing where I would ask anyone listening to this as you're thinking about different ways to potentially leverage this technology, which is proven, it does exist, it can make a difference. It can save you money. It can keep you safer. How would you apply it? What would you do on your own farm? What would you do in your own operations? And then who are the OEMs that you leverage today? What companies equipment do you use? What do you need from those companies? And if it's all John Deere, well, talk to John Deere. Mach’s probably not gonna be able to influence that much, but especially if it's specialty type equipment where it's smaller OEMs, that's where I think we can provide value.”
Hurd believes working with the right OEMs can help bring those innovations to life and create better outcomes for the farm.
