The Value of Digitization
Tim Hammerich
News Reporter
There is no shortage of digital tools on the market for farmers, but before looking into them it’s important to know what problem you’re trying to solve. Going digital just for digital sake is not a profitable endeavour. Gripp CEO Tracey Wiedmeyer says their customers are finding efficiencies with their digital platform, but those efficiencies can look very different from operation to operation.
Wiedmeyer… “There's a lot of OSHA inspections, food safety, things like that, that have traditionally been done on paper. We'd hear all the time like, Hey, I'm supposed to check the pH of this apple dunk tank five times a day. I can go buy that dunk tank at 3:00 PM and there's no records there. And mysteriously at 5:00 PM all the readings have been done. And we had this interesting thing happen with one of our apple growers. They calibrate their five pound bag weights. Those bags have been over by as much as 16%. And so you imagine you're doing a billion dollars of apples. That's lots of money escaping. And the reason is they've been collecting this information. Maybe it's, maybe not accurate. Nobody's going back through pages to try to correlate that stuff over days, weeks, months. And so now because it's digital, that trend line can be, pulled out pretty easily.”
Gripp serves row crop, field crop and specialty crop farmers across North America.
