Oregon Wine Recovery Pt 1

Oregon Wine Recovery Pt 1

Bob Larson
Bob Larson
From the Ag Information Network, I’m Bob Larson with today’s Fruit Grower Report. After a very rough 2020, the two words being used after seeing the 2021 Oregon Vineyard and Winery Report are recovery and resiliency.

The Oregon Wine Boards’ Sarah Murdoch says those words reflect the confidence in what Oregon wineries are producing …

MURDOCH … “Resiliency is something we’ve always had as Oregonians and it’s really carried us through some pretty big catastrophes. And so, it was nice to see that that met with recovery as we’re looking at these numbers for the report.”

The value numbers, Murdoch says are impressive …

MURDOCH … “The aggregate value of Oregon wine grape production is 72%, in 2021, over 2020. And so, when you’re seeing numbers, you know, I’ve been doing messaging for this report for, I don’t know, 5 or 6 years and I don’t think I’ve seen a number that high.”

Different, Murdoch says from volume numbers …

MURDOCH … “And I’m glad that the report teased out some of those numbers. So, in 2019 our production was 9% higher. And then 53% was the increase just for production.”

The value, Murdoch says is, quantity X price = …

MURDOCH … “Crop value is up 14% compared to 2019. So, yes, I think you’re completely seeing something that even when compared to a good year like 2019, we’re still crushing the benchmarks.”

Tune in tomorrow for more on this impressivd 2021 recovery by Oregon’s wine industry.

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