When Irrigation Doesn't Go As Planned
Tim Hammerich
News Reporter
Irrigation technology company, Lumo, is working to tackle water challenges head-on with their smart valve that lets growers can control and track how much water their crops get, right down to the smallest detail. Devon Wright, CEO and Co-Founder, says this technology can help farmers reach their irrigation goals.
Wright… “Every single grower I've ever spoke to tells me that they do that. And then every single grower I've ever spoke to tells me it's a black box on the other side. Once they give the plan, you know, I'm like, wow, that's incredible that you have that much of a plan. You must have some data coming back to let you know if it actually happened. And that's when they're just like, nope, nothing. And it's like, wow, really? Like, well, you know, are you confident that it's happening? It's like, absolutely not. Like tractors, pull our stuff, people, you know, things get run over. Animals are constantly chewing stuff and running over things. Pressure reducers, malfunction pumps, malfunction. We run outta water filters, clog you, you name it. I mean, it's endless, right? And so that's the gap, right? And when we show them our data on this block level data, every valve, every single time you irrigate with us, it's like, I want you to do X. And we're just like, boom. Here's this amazing report card on that irrigation. Here's all the data. Here's how it went in real time. Basically, we are, we judge ourselves by how tight did we get you to your plan?”
Wright calls this solving for the execution gap between irrigation plans and actual water applied.
