Farmblox Conects Equipment and In-Field Sensors
Tim Hammerich
News Reporter
Farmblox wants to offer the basic building blocks for your farm that could ultimately lead you to more automation and relief from high labor tasks. CEO Nathan Rosenberg says they’ve already reached over 100 farms and are getting interest from small operations and large operations alike.
Rosenberg… “ It turns out every farmer has a labor problem. So we found, large growers really love this because they just have so much acreage to have to monitor. Smaller folks, they just can't do everything themselves. And so just having a helping hand of technology, check my smartphone to see what's happening, just saves a lot of time.”
Rosenberg says one of the appeals of their data platform is how easy it is to get started.
Rosenberg… “ The minimum setup for us is you need a base station. We try to sell that as a low cost as possible, and then you need at least one, what we call monitor, which is a box, a wireless transmission box. You can plug in any of our supported sensors to, even if you just wanna monitor one thing, you could start super, super small. And we even have options where growers can, instead of purchasing the system, they can actually rent it for an even lower cost. And so we try to make it as approachable as possible.”
That’s Farmblox CEO Nathan Rosenberg.
