When Farm Data Sets Converge
As more and more digital tools make their way to the farm, new data layers bring insights and efficiencies to producers. AGI Digital vice president Jason Tatge has been in agtech for over 20 years and says he’s more excited than ever about the potential for farmers to leverage and monetize their data.
Tatge… “That is the value prop that will be recognized in the future. Today everyone assumes that they're doing a pretty good job of things. And we were missing a key layer when we first started doing this, which was the ag retail layer. So if you're hiring, you know, a third party to come out and do crop protection application, or you're hiring a third party to do your fertility application for you, you had to figure out ways to get those data sets into the planting and harvest date as well, to really get the complete picture.
Tatge said this ag retail layer is just one more step in what is still early days for realizing the power of farm data.
Tatge… “As the data gets better, we are gonna really start to move the dial in ways that we haven't seen before. And we're really close to that happening. And then you get to combine this data with other data sets. So think about the imagery that we have out there and think about the soil data that we have out there. And the convergence of these data sets is really gonna be something that, that I'm excited to be a part of.”
Tatge was a co-founder of Farmobile which was acquired by Ag Growth International in 2021.