Sustainable Beef Pt 2

Sustainable Beef Pt 2

Bob Larson
Bob Larson
I’m Bob Larson. Sustainability in agriculture is a term we hear more and more often these days and it’s something more consumers appear to be interested in as well.

And when it comes to protein, Cattlemen’s Beef Board CEO Greg Hanes says with all the misinformation out there, it’s a conversation the beef industry welcomes …

HANES … “Because the false information is becoming so common in media that it’s becoming believed. It’s the more you repeat a lie, the truer it becomes. So, I think it’s important that we’re countering that and really showing what the industry’s doing on that positive side and you have the facts on, you know, how much greenhouse gases are really being emitted by all of this.”

And, Hanes says what we do is “essential” …

HANES … “People have to eat. There’s no way you can get away with not eating, so it’s not like we can NOT produce food. And so, we want to do it the best we can the most sustainable and that’s where the U.S. definitely leads the pack.”

But the beef industry, Hanes says is misunderstood …

HANES … “Well people want to do something, you know, to fight climate change and so for them it’s easy for them to say, oh well I’m not going to eat a hamburger today. That’s much easier than them saying well I’m not going to drive today or going to do these other things that are really the big contributors to climate change.”

Listen tomorrow for more … on sustainability in the beef industry.

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