SATELLITE IMAGERY IN AG

As 2020 comes to a close, one thing has become certain in this unpredictable year – we are an innovative and resilient society. Industries have pivoted, adapted and evolved, or capitalized on current technologies that have become a cornerstone for many this year. Gina Sanson, FarmShots Accounts Manager with Syngenta, explains why satellite imagery has become crucial for the ag industry throughout the pandemic.

“FarmShots is an imagery platform that primarily utilizes satellite imagery, but is agnostic in the sense that it can absorb and ingest various sources of other types of imagery in order to analyze crop health status. Interconnectedness between digital solutions is only growing in importance as time continues.”

 

Unexpected global events this year have only showcased this type of advanced technology throughout the agriculture industry.

“COVID has greatly impacted the way that we’ve had to operate. And so, being able to leverage these types of technologies is really, really crucial. A grower or retailer could use the tool for scouting purposes, share the information that they’re seeing, create a prescription to address that problem, and then quantitatively analyze the results through the FarmShots reporting capabilities. They’ve decided to utilize certain features that are available within FarmShots, for example, to maintain that level of connection despite not being able to kind of have those in person connections that they used to on a regular basis.”

 

Sanson says usage of satellite imagery technology like FarmShots increased significantly since last year.