About 400 ranchers brought more than 100 head of live bison to Denver recently along with bringing a commitment to continue building the market for bison meat based upon the quality of the meat and a dedication to sustainable ranching practices. The ranchers gathered at the National Bison Association's 25th Anniversary conference at the Denver Renaissance Hotel, and at the association's Gold Trophy Show and Sale at the National Western Stock Show. I talked with Jim Matheson, Asst. Director of the National Bison Association and asked if the market for bison meat is growing. “It is growing. Yeah. As we mature as a business and as we educate consumers about bison meat, we're getting more and more folks coming in who really like bison me. It's a very clean natural meat protein that is very naturally raised without many inputs at all. It's been a real big hit in the natural food sector, particularly so for years and years we've been scrambling to keep up with that demand. And as such, we've been growing, as you say, and we're about at that point where we're starting to balance that supply and demand. But 2019, we do have USDA AG Marketing Service tracking our slaughter numbers every month. And according to USDA, we have about processed the most animals we ever have under federal inspection.