Pears Are Healthy
Maintaining a nutritious and healthy lifestyle is the focus of many in the food business and for a growing number of Americans.
Pear Bureau Northwest's Kathy Stephenson says part of their job is to make sure everyone knows about the health benefits of pears grown right here in our backyard...
STEPHENSON ... "One of the things that inspired us was when we read about a report from the Centers for Disease Control, the CDC, and it said that one in ten Americans do no get enough fruits and vegetables. And, that just really sparked for us that there's this opportunity for anyone in the fruit industry to really jump in and try to do more."
Stephenson says promotional engagement is fun but also important ...
STEPHENSON ... "... to remind people that fruit is one of the most simple things you can do to add fiber into your diet and improve heart health."
Stephenson says it's a valuable message ...
STEPHENSON ... "Nutrition is really important, especially for those younger generations. They seem to pay even more attention to the things that they're consuming. So, having a nice, strong message, for us it's all about fiber and how fiber satisfies us throughout the day and helping us with weight management as well as a whole bunch of other chronic diseases. So, those messages seem to be very strong and well-received and we will continue to continue on with the nutrition messaging for sure."
Pears are also an excellent source of Vitamin C, as well as being sodium, fat, and cholesterol free.
Keep up with everything pear-related at Pear Bureau Northwest's website and by following @USAPears on Instagram, Facebook and Twitter.