Beef Night on Ice
The Idaho Beef Council has teamed up with the Idaho Steelheads, the Idaho Foodbank and AgriBeef Company to bring you Beef Night on the Ice. Idaho Beef Council Executive Director Traci Bracco shares more details about this fun annual event happening on Saturday, Feb. 11th in Boise.Bracco: "We have a lot of beef messaging throughout the evening to remind consumers about the importance of beef protein in their diet as well as the contributions that the beef industry makes to Idaho's economy. So there will be different messaging going on throughout the evening with those talking points as well as live video. On the Jumbotrone some of the steelhead hockey players participate in quizzing and answering questions on the Jumbotrone. So it is a fun evening. We also have half off all Double R Ranch hotdogs and hamburgers. So it is a great opportunity to fuel up on beef while watching a great hockey game."
In addition to the informative messaging, there is an additional important function of the evening's event.
Bracco: "And then in addition this as a way for our beef community to give back to the Idaho community, a dollar from every general ticket sold is donated to the Beef Counts Campaign which goes to the Idaho Foodbank to provide nutrient rich beef to hungry Idahoans and those in need."