9-6 IAN Fruit Snacks
Fresh Fruit is the Top and Fastest Growing Snack Consumed in America. According to NPD’s Snacking in America report, which examines attitudes and behaviors about snacking as well as snack selection driver, during the two-year period ending March 2012, fresh fruit was consumed as a snack in 10 more snack occasions a year than chocolate, the next top snack food, and 25 more occasions a year than potato chips, the third most popular snack food. Here’s Kim McLynn, Public Relations Director for The NPD Group, Inc. “Fresh fruit is not only the top snack food consumed in America, it is also one of the fastest growing, according to new snacking research from The NPD Group, NPD’s recently released Snacking in America report finds that growing concerns about health and eating right are contributors to the increasing popularity of fruit as a snack. One of the reasons that fruit holds the top snack position is that it’s eaten throughout the day resulting in its inclusion in more snack occasions than other snack foods.” NPD’s snack research finds that consumption of snack-oriented foods is motivated by different needs: health and weight, satisfying hunger, on-the-go/convenience, routine/habit, cravings, and a treat/reward when watching TV, visiting friends or other social activities. Fresh fruit ranks #1 in five of the six needs states — health and weight, hunger satiety, convenience, routine/habit, and satisfying a craving.
